I normally stay on top of food news, so I’m surprised I missed this announcement in November. As if we don’t mess with food enough, we will soon see Coca-Cola’s new lab-created milk Fairlife hitting the market. Higher in protein and lower in sugars, the milk is essentially “ultra filtered”, then reformulated with different nutritional components.
With the steady decline in the consumption of sugary beverages over the past few years, its no surprise that the company would seek out a way to capitalize on the current market trends. Unfortunately, many of us already eat more protein than we need (most of us need only 40-70 grams per day), and overconsumption of protein has its own health risks, including leaching of bone minerals.
Read more on this topic at The Washington Post: Why Coca-Cola wants to sell the world expensive “science milk”
After watching that conveyor belt of cows circling around in the video, I think I’ll stick with almond or coconut milk. If you want to be further disappointed, just google images for the keyword “Fairlife’. Apparently, sex will make it sell.